Clear Choice Printing’s printers in Winchester, VA wants to help you make effective marketing materials. Believe it or not, there are lots of elements that go into making your marketing materials stand out against the competition. Here are 3 design elements that you should implement in your marketing materials today!
1. Your Concept
Having a clear-cut concept is the most important part of any marketing material. It must convey the nature of whatever you’re trying to sell and advertise. You should be using your company logo as well as any other images are associated with your business. Make sure that you’re being very clear about who you are, what you’re selling, and where they can find you. Be sure that all your content clearly conveys the very nature of what your business is about.
2. Font
Many people don’t understand that the nature of the right font is incredibly important to amplify your marketing materials. Make sure that you choose a font that is readable and sleek. Choosing a stylized font is fun, but not always the best decision. Readability will always be the most important factor in choosing the right font.
3. Colors
Chances are that you already have 1-3 colors that represent your business. Make sure that you use colors that both represent you and are easily read. In general sticking to colors such as cyan, magenta, black, and yellow are the easiest to transfer from the digital world to the printer world. You should, however, be able to use any color that you think is bold, readable, and represents your company well.
Need More Help?
Clear Choice Printing has been serving Winchester, VA since 1979, our family-run shop has been providing the reliable and friendly printer services that businesses and families have counted on for decades. If you have a vision, our printers can make it come to life with our state-of-the-art digital printing technology. Whether you need help with your artwork and graphics, printing your book, business cards, signs, or brochures— we’re ready to help. Whatever your print or copy needs are, know that you can trust our printing professionals to handle your work with care. From the time you share your design with us, to the instant you see the final copy, we can ensure you are pleased with the final product. Contact us today!
